For the third year in a row, Taylor Swift was the undisputed star of the MTV Emas, an event that took place at the historic Co-op Live Arena in Manchester, a musical epicenter known for being the birthplace of iconic bands like Oasis. The 2024 edition, which followed last year’s cancellation in Paris due to safety concerns, celebrated European popular music with an event full of emotion and unforgettable performances.
Annalisa triumphed as Best Italian Act, expressing her gratitude for an award that values hard work and passion. She shared: > “This award is a push to always do better.” Competing with her were well-known names such as Mahmood, Ghali and The Kolors. Despite Taylor Swift’s absence due to touring commitments, the artist won four awards out of seven nominations: Best Video for “Fortnight” (feat. Post Malone), Best Artist, Best Live and Best US Act. South African Tyla stood out with three awards, including Best Afrobeats and Best African Act, while Rita Ora repeated her role as presenter, dazzling the audience with spectacular costume changes. The show featured world-class artists. 22-year-old Benson Boone opened the night with an energetic performance of his hits. Mexican band The Warning rocked the arena with “Automatic Sun,” while Raye impressed everyone with her stunning voice backed by a 30-piece choir. Shawn Mendes gave a more intimate performance, followed by singer-songwriter Teddy Swims.
The 2024 Global Icon Award was presented to Busta Rhymes, who expressed his joy at this significant recognition. Among other wins, Sabrina Carpenter took home the award for Best Song, while Ariana Grande was awarded for Best Pop Song. Stars Billie Eilish and Charli XCX did not win awards despite their numerous nominations, as did Beyoncé and Kendrick Lamar. Closing the show, Pet Shop Boys celebrated their 40-year career with a memorable performance alongside Manchester Camerata. The event was broadcast live on MTV and will be available on Paramount+ in the coming days. With emerging and established artists on stage, the 2024 MTV Emas proved once again how music can unite people in unforgettable celebrations. The future of European music looks bright and promising, with talents like Annalisa ready to leave a lasting mark on the global music scene.
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